Creating Product Buzz (Newsweek)
Plug “Shinkansen N700″ into a search engine and back come scores of photos and comments about the smooth ride, dizzying speed and comfortable work areas of Japan’s newest bullet train. The attention is not a coincidence. It’s the result of a publicity campaign by Central Japan Railway Co. targeted at the blogosphere. This summer, the railway invited a dozen bloggers to a press preview, which …
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