screw jobs! monster wants to sell phones, lipstick
A loyal reader and not-so-loyal Monster (wiki - search) client sent us the following promo e-mail that went out last week: The recipient followed-up the forwarded message by saying, “Now Monster is offering me cell phones, DVDs, and beauty products. Is this supposed to be a way to make my life as an employer better? “If this was a B-school case, they’d get a F for not understanding basic marketing tenets, like segmentation, targeting and positioning … Oh, and I don’t know, maybe understand
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