Hearst Magazines Make New Mobile Ad Play With ShopText

All this talk about Men’s Health and Rolling Stone has had an impact on Hearst. Hearst Magazines Digital Media, a unit of Hearst Magazines, has announced that it has partnered with ShopText to deliver a broad range of text messaging services to its offline magazine audience. Now, readers of Hearst magazines - including such popular titles as Cosmopolitan, CosmoGIRL!, Good Housekeeping, Redbook, O, The Oprah Magazine and Seventeen - will be able to make purchases, request free samples or ent

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